Situation

In my role as a Junior UI Designer, I worked alongside a fellow designer to develop a mobile app for a client in Saudi Arabia, which would enable users to order pizza. Our objective was to elevate the low-fidelity mockups we were provided with, by creating a visually appealing and cohesive design.

Task

My main goal was to design screens that effectively displayed all user paths. The client wanted a mobile app that would promote their products and provide a smooth and engaging user experience while standing out in a highly competitive market.

In addition, I had to make sure the app's design was in line with Mad's unique American brand style, using distinctive black-and-white graphics and red accents to maintain brand consistency.

Action

My role involved creating mood boards that helped us establish the visual direction of the project. Once we had a clear vision, we developed a comprehensive design system that incorporated all essential elements to ensure a uniform look and style across every screen of the mobile application.

Result

Our team created a pizza-ordering app that is easy to use and reflects the brand identity. It encourages customers to order online and increases engagement and loyalty. We designed it to stand out in the competitive food delivery market and to make using it quick and easy.

My reflections

Working on a mobile app project, I improved my design and graphic design skills and learned how to create complex design systems for project development. I worked with an experienced designer who gave me feedback that helped steer the project in the right direction. This collaboration taught me the importance of mentoring and constructive criticism in producing high-quality design work.